Title tag for better SEO & web accessibility

I’m MAD!

This is a website we have done for a doctor specialized in hair transplant.

Dr. Eric Lam Hair Transplant Center

As our STANDARD web development package, we offer SEO-friendly web structure to our clients. Although the SERP (Search Engine Results Page) rank might not be at the top, if the client is doing well with all the updates and maintenance, the rank may be on the first page.

After handing the project to the client, an SEO company helps the client to update the <title> tags and <meta> tags for all pages of the website. This is not a problem if the page titles are optimized to a descriptive sentence of the page content. However, all page titles and meta tags are the same in ALL pages. The website features 3 language version and there are around 50 pages in a single language version. There are totally 150 pages with the same titles and meta tags!

PLEASE!!! PLEASE!!! PLEASE!!!

This is like the first most basic important rule for SEO.

PLEASE MAKE UNIQUE & DESCRIPTIVE TITLES!!!!!!

This also a bad practice for web accessibility. Imagine if a blind person visit this website, the voice browser will always speaks the same page title when s/he browse different pages.

I’m starting to see duplicate page titles and meta tags in my Google Webmaster Tools account. This is another bad time when you see somebody else screw your work up.

Web Accessibility, SEO & Cross-browser compatible

I found many companies ignore the importance of web accessibility. They even don’t want to spend resources to make their websites more accessible. I did a very short presentation on web accessibility to my BNI members last week and I hope this little piece of information would help them to understand that a good website can be a profit centre. The slides can be found at http://kopanda.creativeworks.com.hk/web_accessibility/bni_23_feb_2010.html.

Some notes.

1. Web accessibility encompasses all disabilities. – w3.org

2. Disabilities includes blindness, deaf, aging-related conditions, colour blindness, etc.

3. To increase website traffic, we should focus on Search Engines

4. Search Engines are disables as they don’t see image, flash and all new media. They only read text.

5. A promotional website we did for China UnionPay. Although all elements are graphics, we did SEO to let search engines to understand the content of the website. It was ranking at the 1st place 3 days after the site was launched.

6. A simple search for “無錢開飯,有錢叫雞”, my blog link was ranked right after 陶傑.

7. To make web content more available to all users. – w3.org

8. Even MS has announced they are not giving any support to IE6, IE6 covers a significant portion of market share. We need to make all browsers view the web in the same way.

9. Websites should be cross-browser compatible. Our projects can be seen with nearly the same output from all major browsers.

10. Websites can also be available with mobile devices like iPhone, PSP, etc.

11. Websites can be connected to social networks like Facebook and Twitter.

12. All about VISIBILITY.